Writing is rewriting. If you want to improve your content, here's an editor's checklist you can use to polish your work.
This is a "living document", which I revise, reorganize, and refine as I continue to learn. It was last modified on August 3, 2016.
1. Trim the Fat
Nine times out of ten, and most especially with Web and business writing, as much as twenty percent of the text can be removed without affecting the efficacy of what's written. Trimming the fat makes it better.